Calling all Sacramento County youth and young adults:

Mental illness affects one in five kids and young adults but many are too afraid to talk about it due to embarrassment or shame. Use your creative talent to make a difference and encourage friends and classmates to talk openly about mental health issues.

Create and submit a 30 second Public Service Announcement (PSA) video that has a clear message which talks about mental health in a positive way. Your commercial should address one or more of the 8 Things You Can Do to Stop Stigma and Discrimination and include facts about mental illness and stigma which are located in the Frequently Asked Questions & Facts. All videos must include the super/tag on the screen at the end of the ad.

Entries will be narrowed down by an expert panel, with the top entries being voted on by the public. Videos will be judged on:

  1. Ability to motivate action or inspire change
  2. Creativity and originality
  3. Message development and clarity
  4. Production quality

The winning PSA will be aired on television stations across Sacramento!

[Tag Line]

Contest is open to Sacramento County residents ages 13-21 years old.

To view recent commercials produced by the Sacramento County for the Mental Health Promotion and Stigma and Discrimination Reduction project, visit

Entries are due on October 11, 2012.

For questions, email

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View Contest Rules & Regulations
View Frequently Asked Questions & Facts
Download Talent Release Form
Download Production Release Form

Did You Know?

Abraham Lincoln lived with severe depression and Winston Churchill lived with bipolar disorder.

Countless successful actors, writers, musicians and artists have lived with mental illness, including: Catherine Zeta Jones, Carrie Fisher, Margot Kidder and Ludwig van Beethoven.

News broadcasters Jane Pauley and Mike Wallace have publicly documented their bipolar disorder and clinical depression.

Olympian gold medalist Michael Phelps frequently discusses his Attention Deficit / Hyperactivity Disorder. Other famous athletes with mental illness include Golden Glove winner Jimmy Piersall, baseball players Dontrelle Willis and Zack Greinke and former football greats Lionel Aldridge, Herschel Walker and Greg Montgomery.

Read on to find out what's being done — and how you can help.

This program is funded by the Division of Behavioral Health Services through the voter approved Proposition 63, Mental Health Services Act (MHSA).